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Elevating the school library : building positive perceptions through brand behavior / Susan D. Ballard and Sara Kelly Johns.

Elevating the school library : building positive perceptions through brand behavior / Susan D. Ballard and Sara Kelly Johns.
Item Information
Barcode Shelf Location Collection Volume Ref. Status Due Date Res.
TF1317253 025.1 BAL
 Loan   . On Loan . 31 May 2024
Reserve Title Catalogue Record 22023
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Catalogue Information
Field name Details
Record Number 22023
ISBN 9780838938706
Location 025.1 BAL
Author Ballard, Susan D., (author).
Title Elevating the school library : building positive perceptions through brand behavior / Susan D. Ballard and Sara Kelly Johns.
Published Chicago : ALA Editions, 2023.
Collation pages cm.
Content types text
Carrier type volume
General Note Publication due end October 2023.
Published by the American Library Association.
Bibliography Note Includes bibliographical references and index.
Contents Note Brand or Brand Behavior? -- Lessons from the Business World -- Development of a Service Culture -- School Library Brand vs. Personal Brand -- Observation, Data, and Action -- Identifying and Overcoming Barriers -- Extreme Makeover -- Communications Plan -- Appendix A. School Library Branding Persona Template -- Appendix B. Checklist for School Libraries -- Appendix C. Budget Framework Worksheet -- Appendix D. Recommended Readings and Information -- Glossary.
Summary Note "A focused exploration of the importance of developing the school library brand in alignment with the AASL Standards, this book emphasizes brand behavior to assist the school librarian in demonstrating the value of the school library and the role of the school librarian"--
Subject School libraries -- United States -- Administration
School libraries -- United States -- Marketing
School libraries -- Public relations -- United States
Branding (Marketing)
Teacher librarians
Added Name Johns, Sara Kelly,1949-, (author).
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