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This little kiddy went to market : the corporate capture of childhood / Sharon Beder ; with Wendy Varney and Richard Gosden.
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Catalogue Record 13665
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TF1255320
371.195 BED
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Record Number
13665
ISBN
9781742230818 (pbk.)
Location
371.195 BED
Author
Beder, Sharon
Title
This little kiddy went to market : the corporate capture of childhood / Sharon Beder ; with Wendy Varney and Richard Gosden.
Published
Sydney : UNSW Press, 2009.
Collation
viii, 307 p. : ill. ; 24 cm.
Bibliography Note
Includes bibliographical references (p. 224-287) and index.
Contents Note
Chapter 6: Turning schools into businesses [edu-business].
Subject
Child consumers
Target marketing
Corporate power
Business and education
Commercialism in schools
Added Name
Varney, Wendy,1952-
Gosden, Richard,1945-
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